I am the President of an outsourced sales and marketing company in central New Jersey and I must tell you I LOVE what I do. Every day when I arrive at my office, I run our morning meetings, teach some the team facets of business, or simply develop leaders by having the right conversations with them. It inspires and motivates me to see others grow in a big way.
Now when most people leave their job, they typically leave the “work conversations” at the office door. For me however, business is my passion and since it always on my mind, I enjoy talking about it even after “work hours.”
You’ll find me talking about where we’re going or my vision for the future of our company, the company culture we’re establishing or my excitement for the next person in line for management. The beauty of being able to wax about these topics outside of work is that my peers and employees who are also passionate about the same things enjoy talking about them too.
When it comes to people not in the industry however, it becomes a little more difficult to engage in a dialogue without having to backtrack and explain the outsourced sales industry first. There are times when I’ll be around other young businessmen or women or even family members, and they will ask, “So, what is it that you do?” Now, if they had asked me when I started out entry level about what I do, I may have confused some people, but after running my own business for 4 years, I am much more confident in explaining it to those outside my inner circle of peers.
Simply put my company hires and trains individuals initially to learn entry level sales, as this is what our clients have asked us to do and what we are good at. However, we quickly want to transition those individuals into managerial roles as our clients would like nothing more than to see more results. How we accomplish this is by developing managers internally to be fully qualified to oversee a new market, which will expand their market share and increase their revenue.
I will sometimes get questions like, “But if you teach them to do what you do, don’t they take your job?” or “Why would your clients work with you if they can work with someone else?” Occasionally I’ll get someone that will ask me, “Is this multilevel marketing?” Those of course that have experience in business know that there is nothing wrong with the MLM business model, but it’s just not what we do or my cup of tea.
So when job applicants, friends or family members sometimes ask, “So what exactly is it that you do?” I prepare myself to get a puzzled look if they do not have experience in business or even sales. It is not that these questions I have mentioned are bad. In fact I love it when people have intelligent questions.
But if you are wondering what we do, or why our clients hire us, just know this. We generate revenue for companies at a much lower risk than they can do internally. This is because we train highly motivated individuals to do customer acquisition and retention face to face. In exchange for our team members’ efforts, hard work and integrity in representing our clients, we promise them the resources and coaching necessary to ensure an opportunity to grow